Axe - Is it ok for guys...?

Is it ok for guys to cry? To wear pink? To be the little spoon? To say 'I love you' first? To eat edamame? Guys are asking Google what’s acceptable male behaviour. Using real search data, we created this very first social mission campaign for Axe/Lynx to shine a light on this problem: men are under pressure to conform to gender roles, too.

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